This page highlights the early stages of building the "Detroit is Not Dead" identity system—featuring a range of experimental, type-based logo variations and graphic treatments. Each design was hand-drawn in Procreate, reflecting a raw, streetwear aesthetic influenced by underground DIY culture.

The goal was to explore how different visual languages—bones, graffiti, vintage signage, and Old English fonts—could express the brand’s energy and message. What you see here is the unfiltered creative process that helped shape the tone of “Detroit is Not Dead,” emphasizing the power of visual storytelling in brand-building.

Beyond my own brand, I’m passionate about expanding my skills and creating custom logos for others. Most of my designs start by hand, allowing each piece to feel personal, intentional, and rooted in creativity. This practice pushes my work forward and keeps me exploring new ways to translate identity through design.