ROBYN DETroit
“ROBYN” IS A CONCEPTUAL ENTITY REPRESENTING CREATIVITY, EXPRESSION, AND HUMAN EXPERIENCES, PARTICULARLY WITHIN THE DETROIT COMMUNITY. WHILE NOT AN ACTUAL PERSON, ROBYN SERVES AS A WAY TO HUMANIZE AND CONNECT WITH AN IDEA AND A SPACE THAT HIGHLIGHTS INDIVIDUALITY AND SHARED EXPERIENCES. SO WHO IS ROBYN?
YOU. ME. US.
RETAIL experience
IN SEPTEMBER, I HAD THE INCREDIBLE OPPORTUNITY TO SHOWCASE MY BRAND AT ROBYN, A SPACE FOR CREATIVES IN MIDTOWN DETROIT. THIS EXPERIENCE ALLOWED ME TO PARTICIPATE IN A PHOTOSHOOT, HOST AN EVENT, AND WORK ON AN EXCITING UPCOMING COLLABORATION. I TOOK ON VARIOUS RESPONSIBILITIES, INCLUDING MANAGING STOCK, OVERSEEING PRODUCTION, AND MAINTAINING A VISUALLY APPEALING DISPLAY WHILE ENSURING PROMOTIONAL MATERIALS WERE IN PLACE THROUGHOUT JANUARY. THE COLLABORATION ALSO GAVE ME THE CHANCE TO STRENGTHEN MY PRESENCE IN THE RETAIL SPACE, WITH A CURATED SELECTION OF MY ITEMS STILL AVAILABLE FOR PURCHASE AT THE STORE.
THIS EXPERIENCE HAS SPARKED MY PASSION TO EXPAND INTO MORE RETAIL SPACES, AS I AIM TO BUILD MY BRAND’S PRESENCE IN UNIQUE LOCATIONS THAT RESONATE WITH MY COMMUNITY AND VISION. BEING ABLE TO BRING MY WORK INTO PHYSICAL SPACES ALLOWS ME TO CONNECT WITH CUSTOMERS ON A DEEPER LEVEL AND SHARE MY CREATIVE PROCESS.
*SALES SPREADSHEETS UPON REQUEST
EVENT
ON DECEMBER 28TH, I HOSTED MY VERY FIRST EVENT AT ROBYN DETROIT. THIS EVENT WAS A COMBINATION OF EVENT PLANNING, MERCHANDISING, AND PROMOTING, WHICH ALLOWED ME TO FULLY IMMERSE MYSELF IN THE CREATIVE PROCESS BEHIND A LIVE EXPERIENCE. I HAD THE OPPORTUNITY TO CURATE THE EVENT’S ATMOSPHERE, SELECT THE DISPLAY LAYOUT, AND DESIGN A VISUAL EXPERIENCE THAT REFLECTED MY BRAND. THE EVENT ALSO INCLUDED PROMOTIONS THAT HELPED TO ENGAGE AND CONNECT WITH ATTENDEES, ALLOWING THEM TO EXPERIENCE THE PRODUCTS IN A PERSONAL, HANDS-ON WAY.