LIONS CAMPAIGN

HIS LIMITED COLLECTION WAS ENTIRELY HAND-PAINTED, CREATED TO CELEBRATE THE DETROIT LIONS' HISTORIC SEASON AND THE CITY’S UNMATCHED ENERGY DURING THAT TIME. EACH PIECE WAS ONE-OF-A-KIND, MAKING THE DROP INTENTIONALLY SMALL AND SPECIAL—DESIGNED FOR THE MOMENT AND FOR THE FANS WHO FELT IT. THE CAMPAIGN INCLUDED A STREET-LEVEL PHOTOSHOOT AT FORD FIELD, MOCKUPS, POSTERS, AND SOCIAL MEDIA PROMOS—ALL ROOTED IN CULTURE, HYPE, AND COMMUNITY-DRIVEN DESIGN. THE PHOTOS WILL BE USED THROUGH SHOPIFY WEBSITE DESIGN AND INSTAGRAM POSTS.