WINGS COLLECTION
INSPIRED BY THE DETROIT RED WINGS, THIS COLLECTION FEATURES A CUSTOM HAND-DRAWN BONE LOGO (PROCREATE) AND A FULLY BUILT-OUT MARKETING CAMPAIGN (ILLUSTRATOR). THE PROJECT INCLUDED SOCIAL MEDIA ASSETS (STORIES + CAROUSEL POSTS), AN EMAIL CAMPAIGN (SHOPIFY) , PRODUCTION, AND A CREATIVE-DIRECTED PHOTOSHOOT SHOT ENTIRELY ON FILM. THE COLLECTION COMBINES DETROIT SPORTS CULTURE WITH STREETWEAR DESIGN AND ORIGINAL ILLUSTRATION.
photos captured by makayla rybak & LANDON GREEN ON FILM
