BARBED WIRE

Inspired by Carhartt and the raw edge of abandoned buildings and barbed wire, this shoot brought a gritty, grungy energy for the second COLLECTION. Every piece was hand-painted, and we chose the old Packard Plant for the photoshoot—an iconic yet decaying symbol of Detroit—to make a statement: Detroit is not dead.

What started as an idea turned into a bold, ironic campaign meant to highlight resilience through contrast.