DETROIT WAS WINNING—SO I RAN IT BACK

AS THE DETROIT LIONS MADE HISTORY WITH THEIR PLAYOFF RUN, I KNEW I HAD TO DROP ANOTHER ROUND. THIS EXTENSION OF THE COLLECTION INCLUDED SCREEN-PRINTED TEES, HAND-PRESSED BONE LOGO GRAPHICS USING DTF SHEETS, AND CUSTOM-BRANDED BEANIES TO MATCH THE MOMENTUM AND HYPE AROUND THE CITY.

THE STUDIO SHOOT WAS DESIGNED TO CELEBRATE DIVERSITY, PERSONALITY, AND STYLE, WITH A CAST OF MODELS THAT REFLECT COMMUNITY, INDIVIDUALITY, AND THE CULTURE DETROIT IS NOT DEAD REPRESENTS.