Creative Direction & Design Expertise

Through my brand, Detroit is Not Dead, I have led creative direction, graphic design styling, and the planning of events, fashion shows, photoshoots, and campaigns. I collaborate with talented creatives in the industry to bring unique visions to life. My experience includes designing mockups and tech packs using platforms like Adobe and Procreate, ensuring high-quality production. I also handle sewing, screen printing, and sourcing all of my products and blanks. Managing social media and mentoring interns has further expanded my leadership skills.

Retail & Visual Merchandising

My clothing has been featured in a retail space for several months, allowing me to gain firsthand experience in inventory management, sales tracking, and consumer engagement (reports available upon request). I have also worked on visual merchandising and display design, curating in-store presentations that enhance customer experience. I am actively looking to expand into more retail spaces in the future.

Beyond Design

In addition to creative direction, I have hands-on experience in packaging, shipping, and web design—previously utilizing Square and now managing an e-commerce presence on Shopify.

Hands-On Experience & Growth

Building my brand has provided me with invaluable hands-on experience, sharpening my skills across multiple disciplines. This journey has prepared me to contribute my expertise and creativity to other brands and projects.